Edward Marshall Boehm Essay

Edward marshall Boehm is a farmer, veterinarian and nature raw sienna living near New York. He is in the art porcelain business. His product is known of its tone and uniqueness. The Boehms wanted to position the participation for the long run. Their goals for the play along were to make the human being aware of Mr. Boehms artistic talent, to suffice world wildlife causes by creating appreciation and security measure for threatened species, and to build a go along business that could make them comfortably wealthy, perchance millionaires.There are two main(prenominal) issues facing by the company. First, the process of fashioning these porcelain products is complicated and required slender expert skills the company does not have seemly competent staffs and producing power to meet the rent from the market. Second, the company lacks of enough distribution impart to raise awareness of its brand and the uniqueness of its products. The contribution of the case to strategic care is that Edward Marshall Boehm wants to set a detailed demographic where everyone in the world would be able to see.In social club for him to evince off his demographic he has to go through special procedures in place to do so. There are levels to managing his creations how he wants to shift them and who how he want to sell them to. In strategic management you moldinessiness know your target market and area. You must also know that it takes certain levels of skilled workers in order to compete with major competition. Recommendations for solving the problem of the company female genitalia be to try to reduce be by using other materials at a lower cost or developing a fast-paced business process.Due the fact that the most warring advantage of the company is the uniqueness and richly quality of the product, the company should preserve its quality instead of using cheaper materials or faster production time that may deconsecrate the value of its products. First, the c ompany should hire more(prenominal) staffs and train them to produce the products in order to increase production of lower priced products. Meanwhile, it should call up more distributors to raise awareness of the company with larger markets.