E-commerce Multiple Techniques Essay Example | Topics and Well Written Essays - 750 words

E-commerce Multiple Techniques - Essay ExampleThe company sells merchandize through catalogs, its website, and close to 300 Lands shoemakers last Shops at Sears and Inlet Stores. Thus, the retailer provides three convenient ways to shop by phone, digitally and in person.Lands End has developed unique web sites that use local language and currency to service customers in Germany, Japan, United Kingdom, Sweden, France and Austria. For its Canadian clients, the company has specifically set up a website www.landsend.canada.Customers of Lands End have any reason to feel comfortable and confident about their purchases because the company adheres to a set of core determine and business practices that are in the better interest of all stakeholders including customers and vendors.The company believes in the philosophy that what is best for its customers is also best for the company. This philosophy is ingrained in the minds of each of its employees across departments. It is for this reas on that customers of Lands End get the privilege of unparalleled customer service.The company has set up a doorbell uncaring, round the clock helpline (800.800.5800) where customers can call and order a product as well as get a resolution to any query that they may have. The helpline is accessible round the year and the fit customer service staff, which receives 70-80 hours of induction training at the time of being hired by the company, resolves all(prenominal) customer complaint. The company also strives to respond with a personal message within 4 hours to every e-mail that it receives.Should any customer need it, Lands End supplies swatches of fabrics free of charge. In the event of a customer losing an item, say a glove or a mitten, purchased from the Lands End, the company replaces the in-stock styles for half the pair price and ships it free of cost, much to the delight of the customer.Customers have the option to return items purchased from Lands End at any time both fo r a full refund of the purchase price or