For my project I am going to design a new range of Alco-pop

For my project I am going to design a new turn over of Alco-pop. I request this idea as I feel thither is room in the current market to introduce a new brand. The current and approximately popular Alco-pops at present would be foxs much(prenominal) as Bacardi breeder, WKD and redness square. These results are addressable in a range of flavours and shake up a volume on average of about 5. 5% alcohol prices take off depending on where the ingathering is purchased.The harvest-feast I leave behind be basing my advertizing run away close to impart be a new range of Alco-pop available in five different florescent flavours and designed to glow in the dark, the product will be un-missable out-of-pocket to the bold colours so I will be using this to my advantage to capture cosmos attention. However my project is new to the market and the brand reference and product is unknown, this will make introducing the product difficult therefore the advertising labour will need to be effective.The audience I am aiming the product at will be young outgoing eighteen to 30 year olds. This age is the younger age of clubbers that will be much willing to experiment with new products on the market where as the honest-to-god audience will be more set in there way as to what they drink. Also the audience will be drunkenness in more trendy modern bars and clubs in which I plan to match with the product image.The product will be named Gloe due to its obvious glow in the dark stature, with the name of the product beingness Gloe and the product being new on the market I need a name that people can remember therefore if they lay down the drink glows in the dark the name will relates to the product. I have also removed the w and replaced it with e I have through with(p) this to imprint the brand with product recognition. The product will be available in a glass bottle, with the product name stuck on at the front. The label of the product will be mainly transparent w ith fitting the letter arrangement of Gloe in bold capital letters.The brand shibboleth will be Gloes through as this compliments the brand name and I am hoping to relate it in some way to the adverts I will be creating. The image I would like the product to be associated with is that of a new, modern, trendy product with slight individuality, a carefree drink that looks good, tastes great and is the only solution to a healthy night out. For the campaign I will be creating three publicizings one will be a billboard poster another will be an advertisement in a magazine and the third will be a large bus-stop poster.I have chosen these three types of media as the billboard is a large advertisement that is difficult to miss I will be placing it around the city centre where most of the nightlife will be and it will also be busy during daytime. The magazine article will be placed in magazines for men like FHM and women in magazines such as Cosmopolitian, New Look, More and 19 these are the younger trendy magazines that appeal to the target audience of the product and have discovered kindred advertisements in these whilst researching.The bus-stop poster will be used as a lot of younger people use public transport due to convience and also the cost of cars and petrol. The poster will be placed in a bus station as they can become highly busy during everyday rush hour. Each of my adverts will display the product and slogan in the top right hand corner of entirely of the adverts. The first advert featured in the bus-stop will be a pitch black background with a large bottle of Gloe centred in the foreground. The bottle will have a glowing light around it in one of the florescent colours I will use.