Marketing Research on the New Volkswagen Golf Essay -- Business Manage

food merchandiseing look on the New Volkswagen golf game Marketing look into aims to take some of the risk come in of merchandisedecisions by providing education that can form part or the full(a)basis of decision-making. It is applicable to all aspects of selling-mix decisions and should be an integral part of the growthof formulating marketing strategy. Marketing query by definition isthe function that associate the consumer, customer and public to themarket through information- information used to see and definemarketing opportunities and problems generate, refine, and evaluatemarketing actions monitor marketing accomplishment and improve understanding of marketing as a process. Marketing exploreesspecifies the information required to address these issues designsthe method for collecting information manages and implements thedata-collection process psychodepth psychology the result and communicate thefindings and their implications. (Source American Market Associati on1987)Divisions of Marketing ResearchMarket research run information on market segmentation, brandsshares, customer characteristics and motivations, competitors brandsshares.Advertising and promotion research provide information on the closelysuitable method of promotion, media, and the effectiveness of thecommunications in achieving objectives.Product research provides information on opportunities for newproduct development, product design requirements, and proportionalperformance.Distribution research provide information on suitable diffusionmethods, the appropriateness of channel members, the best location forwarehouses and retail outlets.Sales research provide information on the effectiveness of salesmethods and techniques, establishing sales territories, the enoughof remuneration methods, sales training requirements.Marketing environment research provide information on politicalinfluences, economic influences, social influences, technologicalinfluences.Market ResearchMark et research is a systematic, objective collection and analysis ofdata about the target market, competition, and environment with thegoal being increases understanding through the market researchprocess, a variety of related or non-related facts can be obtained bythe data collection to guide the trade decisions. Market researchis not an activity conducted only once it is an on... ... for2004. Advertisements were carried out from both national wide andworld wide through newspapers, magazines, tuner stations, televisions,and internet. Discounts on basic models such as 1.6 S. Typical 0% APRon selected models such as 1.6 S, 1.9 TDI. Purchasing price alsoincludes 3year/60000miles warranty.ConclusionFrom the exercising illustrated we could understand that to make acorrect and appropriate decision, we have to origin of all carry out aseries of market research using technical methods such as the SWOTanalysis and market segmentation to provide information which can beused to sum up the marketing policy. Thus, market research providesthe basis if early stages of marketing planning, it is an naturalstep for the whole marketing research process.Reference Tony Proctor, Essential of marketing research, Second edition. Wright & Crimp, The marketing research process, fifth edition. www.vw.co.uk http//www.germancarfans.com/news.cfm/newsid/2030923.001/varlet/1/lang/ eng/volkswagen/1.html http//townhall-talk.edmunds.com/direct/view/.ee9a960/510 http//www.cbsc.org/ontario/english/search/display.cfm?Code=4013&coll=FE_ FEDSBIS_E