'Challenges in International Business\r'

'GunungRapatHiongPiahSdn. Bhd. (579801-M) PHYSICAL CHALLENGES Since the Gunung Rapat Hiong Piah Sdn. Bhd. is responsible for the food manufacturing, wholesale scattering, and trade of Yee Hup products, it is facing physical scraps in international dividing line on products, men and even physical distribution challenges. For the products challenge, it whitethorn face the chore on warrant since there argon no warranty purchasable for this products.\r\nEvery sensation is fill out about the Yee Hup is a local transmission line in Malaysia and it needs to spend certain of succession to export such(prenominal) products to oversea such as Southeast Asia, Oceania, Middle eastward, Eastern Asia and Western Europe. When the products be on the way shipping to the particular country, it may has the probability to encounter damage such as crushes because of the unpredictable cases and it is unrealized since the biscuits are forwarding in a package, but even in a carton size.\r\n The Yee Hup biscuits are selling to the customers without realized that the products are crushes and the customers are not available to get the warranty or compensation after they bought the products. It considered a challenge of this connection because on the customers’perception, no warranty offered is put up the meaning that the conjunction has no confident on their own products. Since the ‘customers are always right’, Yee Hup may lose the sales because of the products deficiency.\r\nFor the workforce challenge, although the company is some full automated in the production process, hot staffs are still needed. For example, retail assistants as Yee Hup needed such retail assistant with previous retail experience because the full trainingis not necessary leave alone be provided. In this case, Yee Hup is facing the shortage of workforce although the labor market is enough large. Moreover, the number of R&D staff is merely slight than five people. It b ecomes the stones in designing products since people are more pay attention in packaging nowadays.\r\nAnd lastly is about the physical distribution challenge. It is public lecture about what transportation is using by the company to move a large volume of products to other(a) countries. It simple means that handling, movement, and storage of goods from the point of roue to the point of consumption or use, via various take of distribution. Since one of the responsibility of GunungRapatHiongPiahSdn. Bhd. is wholesaledistribution and export of Yee Hup products, if the products failure to throw the destination within a fixed time, the company have to blamed for it.\r\nSOCIAL CHALLENGES How Yee Hup going to blow up its target market consider as a social challenge. For example, age and gender. Since ‘HiongPiah’ is a famous products of Yee Hup with a long open reputation, majority of youth in local still do not know on this famous products,even thoughin global market. Y ee Hup has to solve the problem on difference age group. How Yee Hup is going to revision the youth customers’ perception since they feel that‘HiongPiah’ is traditional Chinese snacks, no tasty and the outlooks are not fascinating?\r\nFor the old generation, how Yee Hup is going to attract them to buy such sticky products? COMPETITIVE CHALLENGES Khong Guan and Mr. Christie are the main competitors to Yee Hup. Khong Guan is one of the most hygienic known Malaysian cooky brand in Canada. The Khong Guan organization spans South East Asia and exports its cookies around the world. Khong Guan manufactures a wide range of cookies and as a result its products have become a popular demand in supermarkets.\r\nKhong Guan would pose a risk to Yee Hup’s product lines because Khong Guan is a healthy established brand which means they have established a mass market clientele. Mr. Christie is a well known Western brand in Canada which poses a risk to Yee Hup’ s product lines. Many customers world power consider eating a Western cookie rather than an Asian cookie since some consumers are not familiar with this type of product and king be hesitant to try something new. This could lead to less(prenominal) sales of the product.\r\n'