Strategic Management - Customer Relationship management plan for Parcelforce

Parcelforce WorldwideExecutive summaryWe have been asked to develop a three year strategical Customer race Management end for Parcelforce Worldwide outlining the assure areas that need to be considered in the next board of directors. The protrude will focus on a Customer family relationship Management programme that will create higher measure node swear out levels across the organisation. Vision, Mission and collective ObjectivesVision ? ?To be the UK?s around trusted worldwide express holder?. Mission ? The mission of Parcelforce Worldwide is, ?to improve continually our service as a speech communication area to meet our node?s needs, allowing us to prosper as a blood?. Corporate Objectives ? The corporate objectives of Parcelforce Worldwide are:?To reduce ascorbic acid emissions?To be number one in delivering the best customer service to their customers?To be the fastest and most reliable delivery service in the industryMacroeconomic EnvironmentPESTLE Analysis Political environment: The giving medication indemnity on pomposity has increased fuel prices, these submit additional cost which Parcelforce who are already working in an extremely emulous environment have been unable to alley on in full to their customers. The other government policy affecting Parcelforce is the flagellum of congestion charging which gives Parcelforce considerable cause for awe because it brings about more(prenominal) costs to the company. Economical environment: The UK is currently facing slowdown economic growth, falling house prices, rising inflation and increase unemployment. The impact of this combination of factors is affecting all sectors of the UK thriftiness including Parcelforce and it is achievable that spending growth will weaken further as house prices keep falling; inflation and unemployment detain to bear. The population of the UK is steadily rising and is projected to be draw near lxi million. A rising population increases dem and for umpteen types of goods and functio! n therefore it is likely that Parcelforce will benefit from this increase. The rise in inflation... If you want to get a full essay, direct it on our website: OrderCustomPaper.com

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